Wednesday, June 4, 2008

The invasion of the American Fast Food

You didn't think it could happen in China, but yes even the Chinese have succumbed to the fast food addiction. Take a look at this video:



The business model that McDonalds has is absolutely brilliant because it is so deceptive to their customers. In the modern world where everyone is busy, McDonalds has created a convenient, children-friendly dining environment. Make food that kids like, have facilities where they can play and you have weaned a whole generation of people on their products.

This model has worked well in many parts of the world and it is doing the same in a place where one would not think it would work since the traditional eating habits doesn't seem to be lend itself to McDonalds.

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